About US

Bust A Move supports busty athletes with sports bras that are engineered to keep them off the sidelines and in the game. Our patent-pending design provides championship-level support. Join the Bust A Movement! Sign up for emails on our website.

 

 

Our Mission

Bust A Move is an athletics equipment company dedicated to keeping all girls active, regardless of body type. Using mechanical engineering principles, we have designed a supportive, patent-pending sports bra to meet the specific needs of busty athletes. We believe sports bras are sports equipment™ and that, with the right equipment, girls can tackle any challenge and face any competitor with comfort and confidence.

Help us cross the finish line to production with a contribution today! Click "Back It" or select a Perk to support busty athletes and Bust A Move. 

 

Our Problem

Studies show that over 50% of girls drop out of sports by the age of seventeen, and one major reason for this is breast development. The UK Journal of Adolescent Health found that 73% of busty girls cite their breasts as a deterrent to exercise. Yet major brands fail to build products specifically for busty athletes. They design sports bras with the industry standard of B cup, even while the average bra size in the United States is DD. As a result, busty athletes often wear two, three, even six sports bras at a time to create the support they need to perform.

 

Our Solution

Bust A Move's bra is designed by a busty athlete-engineer who prioritizes function over fashion.  We believe sports bras are sports equipment™ as opposed to intimates or underwear. Sports bras are as essential to an athlete as cleats or shin guards. Our patent-pending design minimizes the Moment of Inertia, which is the resistance to a change in motion. With more Inertia, there is more breast bouncing and, therefore, more pain for the athlete. Our sports bra design also addresses several other problems that our target users have, including stress on the neck and difficulty putting bras on and off. We’ve engineered our sports bra to solve multiple problems in one, easy-to-use, accessible product.